Marketing & Membership Symposium - You're Invited!

Join us for the 2006 Marketing & Membership Symposium, an exclusive learning and networking opportunity for association, marketing and membership professionals. This two-day conference is designed for experienced professionals looking to explore marketing, membership and sales topics with their colleagues. Stretch your thinking by examining new strategies and practical applications that will help market products and services, enhance member recruitment and retention and drive business success.

To be held Monday-Tuesday, June 26-27, 2006 at the Marriott Bethesda North Hotel & Conference Center. Nonmember attendance rate includes a one-year ASAE & The Center for Association Leadership membership.

And, I especially invite you to attend our panel presentation:

Creating Passion is an Inside Job—
The Why & How of Building a Great Staff Culture for Your Organization’s Success

Associations constantly search for new ways to increase passion and loyalty among their stakeholders. This interactive and engaging session explores the vital connection between passionate staff and stakeholders. The session will provide you a sustainable process for maximizing your staff's talents toward organizational success. The panelists will offer their experience, ideas, and examples of their programs to implement in your association. Learn how to harness your most valuable "human" resource's knowledge and experience and put it to work!

Our panel includes Yours Truly (yes, ME!) and....

Matt Baehr, PHR
Director of Membership
InfoComm International
703-273-7200 x 3080
mjbaehr@infocomm.org

Christopher D. Bailey
Director of Membership
http://www.acrnet.org/
the Alchemy of Soulful Work blog:
baileyworkplay.com/soulfulwork
chris@baileyworkplay.com
Phone 703-431-0948

Some great and very timely topics will be:

BUZZMARKETING: What’s Word of Mouth Have to Do with an IMC (Integrated Marketing Communication)?

LOST: Your Search and Rescue Guide to Membership Retention Loyalty Programs

MAVERICK MARKETING: How to Stand Out from the Herd, Get Better Results and Wrangle More Members Your Way

MARKETING & MAXIMIZING YOUR INVESTMENT: A Behavioral Systems Approach
How Sucessful is Your Organization’s Membership Eco-System?

ASAE & The Center for Association Leadership's Town Hall Meeting

GENERATIONAL DIFFERENCES: So What? Attracting and creating Value across Generations: What Works Today?

LEADERSHIP LAB: Giving Gen-X a Seat at the Table

STUDENTS: The Next Generation of Leaders

THE NEW MEMBER VALUE EQUATION: Creating and Delivering Value for Association Products and Services

TRACKING & EVALUATION MARKETING ROI: What Works?

THE "UN-SESSION": How to Invest in the Attention Economy

WORD OF MOUTH MARKETING: What it Means to You

Friendship Ambassadors Training Program

Friendship Industries’ Employees have the opportunity AND the responsibility to serve as our best ambassadors, community representatives and spokespersons. Our Employees are our most precious and largest investment – they are truly our Mission AND our Human Resources.

Friendship Ambassadors Training will serve as the first step in genuinely cultivating the necessary environment that is conducive for team-building, company growth, development, communication and stability. Click on the link for all of the modules.

All Staff and Employees should be well-versed in our Mission, our History, our Fund-raising efforts and needs, our Commercial capabilities and our Sales & Marketing strategies in order to convey the messages both inside and outside of Friendship. Friendship Employees are our best, most valuable asset and our best prospecting and networking resource.

Who is in a better position to help convey a positive message than our Employees? It is up to us to dispel the myths and reinforce the realities of Friendship’s quality, skills and abilities, not disabilities.

FRIENDSHIP AMBASSADORS PRESENTATIONS by MODULES

By each of the Three Departments that make up Friendship:

DEVELOPMENT ’s presentation would be mission-based and focus on the growth, expansion and fund-raising aspects of Friendship; in addition a “History of Friendship” presentation would focus on how and why there is a Friendship Industries

SALES & MARKETING ’s presentation would be commercially-based and focus on the marketable aspects of Friendship’s work; in addition the “Commercial Future of Friendship” would focus on what we see on Friendship’s horizons

HUMAN RESOURCES ’s presentation would be Rehab-based and focus on the competitive employment, extended employment and assessment aspects of Friendship, including supported employment outcomes; additionally the “Employment Future of Friendship” would focus on where we see the company progressing

“The greatest source of competitive advantage is not really COST or QUALITY, but CREATIVITY.”

While we have not yet started our own Idea Activation Program, I suggest the book Ideas Are Free ! I recommend it to everyone!