Push Me - Pull You Marketing

Interactive Marketing – Blending Push and Pull Marketing

Pull marketing is like planting a seed (seed = interest in your company, brand, concept, etc.), nurturing it and watching it grow. Nurture happens when you interact with your audience to learn of their concerns and develop solutions to address those need(s). When your audience is ready to engage (buy, donate, etc.), then your marketing efforts puts you “top of mind”.

Blogs, social networks, online PR, online videos, interactive websites, white papers, speaking events, seminars and word-of-mouth are great examples of “pull” marketing.

Add a permission-based email newsletter sign-up (for example), and now you have converted that “pull” into a “push”.

To determine what and how to add “pull” to your current “push”, ask yourself:

1. Where do our stakeholders (customers, donors) need answers that we can provide?
2. What emerging trends can we address?
3. What problems can we identify to be ahead of the curve?

Better have a blend of both push and pull for ultimate success and true engagement of all stakeholders!

Manufacturers are Putting More Emphasis on E-Business

A healthy majority (77%) of US manufacturing companies surveyed, believe that e-business (defined as web sites, email, online marketing, intranets and extranets) is “extremely” or “very” important to their company’s goals. And, 90% agreed or strongly agreed that e-business is “essential to the long-term success” of their companies.

When asked to identify their key e-business objectives, the response was:
to give information about the company (88%)
produce sales leads (70%)
bolster brand awareness (66%) and
complement customer service (55%).

The trend now seems to be to provide a more interactive web site experience rather than a static “brochure”.

Source www.btobonline.com