People Aren't What They Seem: Using Market Research To Figure Out What Really Makes People Tick.

American Marketing Association, Hampton Roads Chapter

People aren't what they seem.

Using Market Research can help you figure out what really makes them tick.

Which can come in pretty handy when you're trying to understand people, and why they do the things they do. Understanding how and why people buy stuff – their stuff, or somebody else’s stuff, will make you a marketing genius. Knowing that, and more importantly, using it, will help you or your clients sell more stuff.

Join the Hampton Roads Chapter of the American Marketing Association as we listen and learn what makes people tick.

Frank C. Martin, III, CEO of Martin Research, Inc., the company founded by his father in 1970, and Martin Focus Group Services will share his insights and expertise. Martin Research, Inc. is a full service marketing research company specializing in qualitative research, such as focus groups, small group interviews, and IDI’s (one-on-one interviews), also telephone surveys, intercept interviews, and Internet surveys, but those are nowhere near as much fun.

Want Native Americans in Montana?
Vietnamese Cognac drinkers in DC?
Deep Sea fishermen who are gear intensive?

Come to HRAMA’a Marketing Research Event on Thursday, November 8, 2007 to learn how and where to find them.

Thursday, November 8, 2007
11:30 am – 1:00 pm
Founders Inn and Spa
Madison Room
5641 Indian River RD
Virginia Beach VA 23464
__________________________________________
MEMBERS: $25 STUDENTS: $20
NON-MEMBERS: $35 DAY of the EVENT: $40
__________________________________________

RSVP by Monday, November 5th
Register on-line at http://www.hrama.org/ . And, please bring a friend!