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For Tidewater Community College's Academy of Nonprofit Excellence, I presented a one-day course on Monday, May 20th to approximately 30 people working toward their Certificate in Nonprofit Management. My topic: "Discovering and Navigating Niche Markets"

This class will provoke you into action to reach your stakeholders, (donors, customers, members, whomever) with greater success than ever before using new twists on old methods, as well as cutting edge and emerging technologies, innovative marketing plans and resources, and some little-used, often-neglected techniques. By previewing your own marketing materials and learning from others’ successes, participants will explore ways to go from good to great. Some of the topics to be covered include common marketing mistakes, basic rules for marketing development, methods for discovering and navigating niche markets, the positioning statement and ways to use Web 2.0.

Note: most class surveys asked that this class expand to two days based on the large amount of material covered, so we could delve deeper and do more hands-on marketing materials review (only had time for 3 organziations).