In the process of strategic planning? Be sure to include Return on Marketing Effectiveness (ROME). As we drill down in focus to goals, objectives and appropriate measures, you'll need help from all departments.
I've seen some great 1-page, at-a-glance dashboards for tracking MARKETING OBJECTIVES, especially those objectives with specific goals which are part of an organization's STRATEGIC PLAN. I'd like to find a template to use, i.e. I'm looking for FORMATS to represent the results of GOALS & OBJECTIVES already established.
Anyone have Sample Dashboards - as related to Marketing Effectiveness - they'd be willing to share? Thanks.
I've seen some great 1-page, at-a-glance dashboards for tracking MARKETING OBJECTIVES, especially those objectives with specific goals which are part of an organization's STRATEGIC PLAN. I'd like to find a template to use, i.e. I'm looking for FORMATS to represent the results of GOALS & OBJECTIVES already established.
Anyone have Sample Dashboards - as related to Marketing Effectiveness - they'd be willing to share? Thanks.
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