Monday, March 27, 2006

Keep it Simple...writing suggestions for Marketing

Keep it Simple ... Similes, metaphors, and analogies
And what makes ideas simple? Similes, metaphors, and analogies.
Merriam-Webster Online Dictionary defines them this way:

simile: a figure of speech comparing two unlike things that is often introduced by like or as (as in cheeks like roses).


metaphor: a figure of speech in which a word or phrase literally denoting one kind of object or idea is used in place of another to suggest a likeness or analogy between them (as in drowning in money).



analogy: 1. inference that if two or more things agree with one another in some respects they will probably agree in others. 2. a resemblance in some particulars between things otherwise unlike.



Tuesday, March 21, 2006

Friendship Ambassadors Training Program



Friendship Industries’ Employees have the opportunity AND the responsibility to serve as our best ambassadors, community representatives and spokespersons. Our Employees are our most precious and largest investment – they are truly our Mission AND our Human Resources.

Friendship Ambassadors Training will serve as the first step in genuinely cultivating the necessary environment that is conducive for team-building, company growth, development, communication and stability. Click on the link for all of the modules.

All Staff and Employees should be well-versed in our Mission, our History, our Fund-raising efforts and needs, our Commercial capabilities and our Sales & Marketing strategies in order to convey the messages both inside and outside of Friendship. Friendship Employees are our best, most valuable asset and our best prospecting and networking resource.

Who is in a better position to help convey a positive message than our Employees? It is up to us to dispel the myths and reinforce the realities of Friendship’s quality, skills and abilities, not disabilities.

FRIENDSHIP AMBASSADORS PRESENTATIONS by MODULES

By each of the Three Departments that make up Friendship:

DEVELOPMENT ’s presentation would be mission-based and focus on the growth, expansion and fund-raising aspects of Friendship; in addition a “History of Friendship” presentation would focus on how and why there is a Friendship Industries

SALES & MARKETING ’s presentation would be commercially-based and focus on the marketable aspects of Friendship’s work; in addition the “Commercial Future of Friendship” would focus on what we see on Friendship’s horizons

HUMAN RESOURCES ’s presentation would be Rehab-based and focus on the competitive employment, extended employment and assessment aspects of Friendship, including supported employment outcomes; additionally the “Employment Future of Friendship” would focus on where we see the company progressing


“The greatest source of competitive advantage is not really COST or QUALITY, but CREATIVITY.”


While we have not yet started our own Idea Activation Program, I suggest the book Ideas Are Free ! I recommend it to everyone!

Thursday, March 09, 2006

Blogs I recommend...stay tuned for Updates!


According to the Pew Internet & American Life Project, blogs are hot. Two Pew surveys conducted in early 2005 showed that 16% of adults in the US (approx. 32 million people) are blog readers, a 58% increase from 2004. Most interesting is that 6% of US adults have created a blog. That's 11 million people, or about one out of every 17 Americans.

Church of the Customer

Duct Tape Marketing

Both have great podcasts, too!

Debbie Weil's Blog - WordBiz

Sunday, March 05, 2006

ASAE's Online Resources: Case Studies, Models and Samples, Whitepapers, Ideas and Recommendations

I highly recommend these great resources:

http://www.centeronline.org/knowledge/

Welcome to the Knowledge Resource section. Here you'll find association case studies, models and samples, articles and whitepapers, book reviews, the Ten Cool Ideas collection and expert recommendations covering all aspects of association management. Additional resources are available onsite at the Results Direct Knowledge Center located at The Center for Association Leadership.

Thursday, March 02, 2006

International Bird Flu Summit in Washington DC, February 2006

Companies offer wares to guard against spread of bird flu

Friendship Industries has launched into PPE (Personal Protective Equipment) Kitting and is part of the global emergency prep for the Avian Influenza (aka Bird Flu or AI) Pandemic. Luckily, one of our small business partners and emergency equipment distributor, Safeware Inc., invited me to join them in exhibiting at the Bird Flu Summit. Click on the link above for an article published by Reuters based on an interview I did at the Summit, or read on for an excerpt:

L to R: Me (in my "Intelligent + Medical" look), Safeware's Safety Expert-Chandler Martin, Safeware's President-Ed Simons, and DuPont's Global Industrial Segment Mgr-Andy Peralla

27 Feb 2006 22:36:28 GMT
Source: Reuters

By Maggie Fox, Health and Science Correspondent

ALEXANDRIA, Virginia, Feb 27 (Reuters) - Worried that a courier might deliver avian flu along with that book you ordered to pass the time while you wait out the pandemic? Melissa Blankenship, director of sales and marketing for Friendship Industries Inc., has just the product for you. "You could easily wear these while using a keyboard," she said, demonstrating a thin, blue flexible glove. "And if the UPS (United Parcel Service) man comes, for instance, you can put this on for outside protection," she says, holding out a slightly thicker glove.

Companies are gearing up to help protect health care workers and the public in case of a bird flu pandemic, offering portable isolation units, packs with gloves, masks and suits and sanitizing systems. They demonstrated their wares on Monday at the Bird Flu Summit organized by meeting specialist New-Fields.

H5N1 avian influenza has moved steadily across Europe in recent weeks and into parts of Africa, after moving out of southeast Asia for the first time last year. It has killed or forced the slaughter of more than 200 million birds and is beginning to damage the poultry industry in some countries.

It does not yet easily infect people but it has sickened 173, by official World Health Organization count, and killed 93 of them. Experts fear it could change into a strain that easily passes from person to person, causing a pandemic. Public health specialists predict that, if it did, it could infect up to a third of the population in the space of a few weeks, wreck economies, force schools and businesses to close and overwhelm hospitals.

But simple hygiene measures and a little protective equipment could go a long way to guarding against infection, and distributors of these products report a steep rise in interest in recent weeks.

Blankenship said factories in southeast Asia are being re-fitted. "The companies that are making shirts for Wal-Mart, we need them to convert to making personal protective gear," Blankenship said. Her company is checking out potential factories in China, Malaysia, Indonesia and the Philippines.

Saturday, February 25, 2006

Philanthropy: Factors Influencing Charitable Contributions to Nonprofits


Source:
American Marketing Association, AMA Foundation, Yankelovich 2005 Surveys

P.S. If you have trouble reading this, I'm happy to email you the file.

Wednesday, February 22, 2006

Manufacturers are Putting More Emphasis on E-Business


A healthy majority (77%) of US manufacturing companies surveyed, believe that e-business (defined as web sites, email, online marketing, intranets and extranets) is “extremely” or “very” important to their company’s goals. And, 90% agreed or strongly agreed that e-business is “essential to the long-term success” of their companies.

When asked to identify their key e-business objectives, the response was:
to give information about the company (88%)
produce sales leads (70%)
bolster brand awareness (66%) and
complement customer service (55%).

The trend now seems to be to provide a more interactive web site experience rather than a static “brochure”.

Source www.btobonline.com

Wednesday, February 15, 2006

FeedBurner offers an awesome animated HTML signature addition

Missy Blankenship's Homepage

Get yours here!

Hanging Up Un-Happy?

A recent study found that Customer Service Departments think only 2% of their customers hang up feeling dissatisfied. Yet the same study found that 30% of customers reported ending calls feeling that way. Hmmm...sounds like a disconnect to me!!!

Source: Call Center Magazine

Tuesday, February 14, 2006

The Million Dollar Homepage -- Internet Marketing Phenomenon

Million Dollar Pixel Page progress report

The Million Dollar Homepage is a website conceived by Alex Tew, a 21 year old student from Wiltshire, England to help raise money for his university education. Launched on August 26, 2005, the website generated a gross income of $1,037,100 USD and has a Google PageRank of 7. The site's Alexa ranking as of January 14, 2006 is 127.


The index page of the site consists of a 1000 x 1000 pixel grid (one million pixels), on which he sells image-based links for US $1 per pixel, in minimum ten by ten blocks. A person who buys one or more of these pixelblocks can design a tiny image which will be displayed on them, and also decide a URL which he or she wants them to link to, as well as a slogan displayed when hovering the cursor over the link. The aim of the site was to sell all of the pixels in the image, thus generating one million dollars of income for the creator, which has been accomplished.

On January 1, 2006, the final 1,000 pixels left were put up for auction on ebay.co.uk. [1]. The auction closed on January 11 with the winning bid of $38,100.00. This brought the final tally to $1,037,100 USD in gross income.

Compliments of:
http://en.wikipedia.org/wiki/Million_Dollar_Homepage

Thinking of starting your own Million Dollar Homepage? Check out:
http://www.pixelprofitsecrets.com/

Especially check out Testimonials of marketing successes for the $1,000,000 Homepage:
http://www.milliondollarhomepage.com/testimonials.php


Ready, set...launch!


Nearly half of all marketers roll out one to five new products or services every year. That’s a lot of work.

To make the process even smoother, try this free launch checklist: www.gotomarketstrategies.com/form_checklist.htm

Monday, February 13, 2006

Help Drive More Traffic to YOUR Web Site, Direct Mail + Web = SUCCESS


Send Catalogs! Southwest Indian Foundation is one of my favorite examples of a direct mail SUCCESS story, starting out with a one-page flyer and growing to an over 100-page catalog and webstore...check them out! They combine catalog sales and their mission for an awesome combination of superior customer/donor relations.

Catalog recipients account for 22% of web site traffic and 37% of e-commerce dollars.

Online consumers who received a catalog from any given retailer were TWICE AS LIKELY to make an online purchase at that retailer's web site. They made 15% more transactions than those who did not receive catalogs, and their spending was 16% higher. Catalog recipients made 16% more web site visits, viewed 22% more web pages and spent 15% MORE TIME at the retailer's site.

Catalogs lift sales! Catalogs play a decisive role in driving conversion (which is the % of catalog recipients who visited the cataloger's web site and made a purchase) for BOTH prospects and existing customers. In fact, the conversion rate was 260% higher from catalog versus non-catalog recipients for NEW customers and 67% higher from existing customers. Catalogs transcend deomographic groups, too. Catalog recipients across the board were more likely to buy from the retailer's web site -- regardless of household income, geography or education factors.

Based on this study, 1 million web site consumers who recieved catalogs (spent an average of $260 per transaction) versus those same number of visitors did not receive catalogs (spent an average of $224) would result in a revenue "lift" (or increase) of $21.1Million more in sales.

Direct Mail and the Web are on online partnership for tomorrow!

Source: USPS and comScore