Sales & Marketing- Welcome to the Blogosphere

16% of the U.S. population reads blogs, according to a May 2005 study by the Pew Internet & American Life Project.

Technorati, the blog search engine, estimates that the number of blogs doubles every five and a half months--with many of the new ones started by entrepreneurs. Blogs, after all, are inexpensive and easy to set up. They're heavily viral (and this kind of "viral" is good!)--one blogger links to another who links to another, and soon enough you've attracted a vast community to your company. A well-trafficked blog also can help generate better results on search engines.