Sales and Marketing:
Stakeholder’s Report July 2004-June 2005
To Friendship Industries, the word “brand” carries many meanings.
Our brand is:
…our values and how those values are conveyed.
…what we stand for and what we don’t.
…our personality as an organization.
…how and with whom we do business.
…the care that goes into each product and service.
…the care shown to customers and clients.
…the look and feel of our facility.
…the behavior of our employees.
…all of our communications- in person, in policy, on the phone,online, in correspondence and in advertising.
To Friendship, Branding is NOT simply new slogans, taglines or logos or stating that we’re “different, better or bigger”. And in today’s marketplace, Friendship’s Brand MUST be carried through in everything we do, both internally and externally. In developing our new marketing strategy, we included Brand consistency throughout.
In developing our Brand, it was decided that the three components of Friendship should work together to develop a single plan under a similar “umbrella”:
Commercial/Sales (The “Fuel” of Friendship),
Rehab/Human Resources (The “Function” of Friendship) and
Development/Public Relations (The “Fire” of Friendship).
Despite our unique roles, responsibilities, audiences and purpose, we all have the same Mission, similar Goals and thus congruent Objectives for achieving them.
Our first step was the launch of our fresh and innovative website in May 2005. The main goals of Friendship's website are educational and informative as well as improving commercial sales.
Our objectives are:
(1) to educate the community of the contributions made to the community by Friendship and to improve and increase our public image,
(2) to educate current customers and prospects of our commercial capabilities, esp. equipment available and partnering opportunities,
(3) to increase awareness of our rehab training capabilities and
(4) to increase awareness of the needs of persons with disabilities to increase stewardship. http://www.Friendship-Industries.com
Stay tuned….
Missy Blankenship, Director of Sales and Marketing
800.777.9586
MelissaBlankenship@Friendship-Industries.com
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