Showing posts with label blog. Show all posts
Showing posts with label blog. Show all posts

Sunday, November 09, 2008

More on Bloggers' Block, 10 Ways To Create Content For Your Weblog

From Sheila Ann Manuel Coggins, http://weblogs.about.com/mbiopage.htm

Top Ten Tips On Beating Bloggers' Block

You know that feeling... the awful sensation that you just can't possibly blog about anything. Nothing inspires you enough. Everything seems too mundane. And, the more you think about blogging, the less you are inclined to blog. Indeed, if writers can get writers' block, then bloggers can get bloggers' block.

What do you do in moments like these?

Here are some ideas on how you can create weblog content during 'dry times' when you feel as though anything under the sun isn't worth blogging about.

1) Check your Inbox. It's a great place to find fodder for blogging. Answer an email or two in your blog. React to a piece that you read from an email newsletter. Review a link or product that was recommended to you.

2) Start Blog Hopping. We all do it on a regular basis - reading blogs from our blogroll. However, this time, read your favorite blogs with the purpose of finding ideas to write about. Also, try to follow links to weblogs you don't usually visit. Start asking questions like: "What are my fellow bloggers interested in at the moment?" or "What is the most popular topic that people blog about? Do I want to write about it too? Or perhaps, I can blog about something that is not too popular." Doing these things may spark something in your 'blocked' blogging brain.

3) Comment in Your Own Blog. Yes, this idea is related to item #2. When you visit other weblogs, use your own blog when commenting on another blogger's entry that catches your attention. Or, if you post a short comment on someone else's blog, think of ways on how you can expand the idea. Oh, and don't forget to use trackback, if your blogging system allows you to do so. (Although many blog software and/or hosts do not automatically support trackbacks, HaloScan.com offers a free tool.)

4) Read, Listen To, or Watch the News. Even if your weblog is not about news, politics or current events, you will still benefit from finding out what's going on in the world. To give you a refreshed view, why not check out news sources that you don't usually refer to? For example, if you're a CNN person, check out BBC this time around. You might even want to try watching news in a foreign language. www.bbc.co.ukwww.cnn.com

5) Give Memes or Collaborations a Go. Even if you're not too crazy about memes or collabs, you might still consider trying it out. Give it a different spin if you like. Say, instead of creating "100 Things About Me" - you can write "100 Things About My Neighbor's Cat."
http://weblogs.about.com/od/memescollabs/

6) Create Lists. This is an endless source of blogging ideas. Some possibilities: "Top 10" lists, "Favorites" lists, "Worst of the Bunch" lists, "Things To Do" lists, "Wish" lists, etc. These lists may be on any given topic such as movies, books, music, people, paintings, food, sports, and activities, among many other things. Ten Top 10s Creating lists is one good way to come up with blog entries, especially when you're feeling stuck. So, here are ten ideas that you can use for your Top 10 lists.

  1. Top 10 Favorites. You know this kind of list. Your favorite lists can be just about anything - books, movies, videos, music, actors/actresses, artists, writers, hobbies... You get the picture.

  2. Top 10 Dislikes / Peeves. Same thing as the 'favorites' list. Only on the nastier side.

  3. Top 10 Destinations. Or Top 10 Places To Avoid. These destinations/places can be anywhere in the world - even in your own neighborhood. Even if you're not writing a travel blog, these lists are always interesting reads.

  4. Top 10 Things About.... You, your pet, your crush, your interests... Whatever the topic, you can write Top 10 facts that you may wish to share with your readers.

  5. Top 10 Tips. Whether you're an 'expert' on knitting, surfing, or chess, you're bound to have some words of wisdom to share with your readers about your field/s of expertise/interest.

  6. Top 10 Ideas. This is another catch-all Top 10 idea with a twist. You can list anything here, but they should be categorized as "ideas." For example, you want to give ideas on how people can combat global warming. So, you can come up with Top 10 Ideas on How To Fix The Problem with Global Warming. Or, something to that effect anyway.

  7. Top 10 Things That Excite / Sadden / Delight... You. Change the feelings, if you must. Other ideas that you may consider are: things that freighten you, things that anger you, things that make you fall in love, etc.

  8. Top 10 Things To Do. Or even Top 10 Things That You're Avoiding to Do.

  9. Top 10 Memories. Whether you're writing about the top 10 memories you have of your wedding day or that job interview you just had, listing things that you remember will help you preserve these moments.

  10. Top 10 Random Things. So, you're not in to organizing ideas and themes in a neat little package? Why not list random things that you just happen to think about? Just go for it!

7) Play Games, Answer Surveys, or Take Quizzes. If you're not the sort of person who likes posting quiz or survey results as weblog entries, remember that you're not limited to the "usual route" of blog quiz-taking (i.e., find a quiz, respond to questions, and post the results as a blog entry). For example, if you take the quiz: What's Your Blogging Personality?, you can write about particular items asked in the quiz. Or, you can write about other ideas you may have for a game, survey, or quiz for bloggers.http://weblogs.about.com/od/surveyspollsandquizzes/

8) Blog at Random. There are different ways you can blog at random. One way to do this is to pick up a dictionary or encyclopedia, open to a random page, and then write about a word, phrase or sentence that you find on that particular page. Another way is to flip through one of your photo albums (or boxes, if they're not in albums yet), and pick a random photo to write about - be it a memory, a fictional idea, or a non-fiction piece. You can also turn on the TV or the radio, then write about the first thing you watch or hear about. Another thing you might like to try is to find a journal writing software and/or book with creative writing prompts and pick a topic at random to write about.

9) Be a Sleuth! Are there things that you've always wondered about but never found the opportunity to get the facts? You might have asked yourself one or more of the following questions at one time or another: "How do you build an igloo?" "What are the different species of spiders?" or "Who is the richest woman in the world?" Well, now might be a good time to get your detective or research skills in to action. Check search engines, almanacs, and other sources of information. Then, start blogging your findings!

10) Do Something New. If not something new, any activity other than blogging or computer-related stuff will do. Sometimes, all you need is a little break. Go to the mall, watch a movie, go for a walk, visit the beach, or call a friend. Just get out there and live your life.

There are other ways to come up with blogging content other than the ones mentioned here. Go ahead and experiment! Just remember that living a full life is a surefire way to kick bloggers' block out of the picture.

Friday, October 17, 2008

100 Blog/Podcast Topics I Hope You write


List from Scott, that guy with the name tag (click image above for his very cool website):

1 How I Use Facebook
2 Ways I Embrace My Audience
3 Should My Town Use Social Media?
4 A Community I Love
5 Technology That Empowers Me
6 How Flickr Did it Right
7 How Best to Comment on a Corporate Blog
8 Ways to Save a Bad Time at a Conference
9 How I Find Blogging Ideas
10 Somebody Has to Say It
11 My Children Will Do it Differently
12 How Schools Could Use Social Media
13 The Best Parts of Marketing
14 Presentation Skills for a New Conversation
15 How I Find Time to Make Media
16 Empower Your Best Customers
17 After the Event- Carrying the Conversation Forward
18 Just Jump Into Podcasting- Heres How
19 My Community and How You Can Engage It
20 Twitter Jaiku Pownce Facebook- And Then What
21 Making a Miniseries
22 If I Were an Advertiser Today
23 My Mother is On Facebook
24 Does a Big Brand Need You
25 Books I Want to Write
26 Serving the Deep Niches- How I Do It
27 How Women Use Social Media
28 A Hard Look at My Media Habits
29 If I Were a Television Producer
30 Social Media Marketing vs Traditional Marketing
31 Elements of a Marketing Campaign
32 Social Media Campaigns are NOT Traditional Campaigns
33 Idea Making and How I Make Something
34 What I Spend Money On
35 Do Rock Stars Need Social Media Strategies
36 How I Use My Website
37 Book Shopping- Buy These Books
38 MTV Changed the World in the 80s- Here is What Comes Next
39 How I Process Blogs and What I Do With All That Info
40 Ten Guilty Pleasures
41 The Internet Application I Havent Seen
42 If I Worked for a Venture Capital Firm
43 My Day Job Versus My Passion
44 The Difference Between Fark and Truemors
45 Fixing Conferences
46 Making Marketplaces for Media Makers
47 When I Feel Frustrated
48 Branding Strategies I Use
49 Your Ideas And My Ideas- How We Play Together
50 Friends I Cant Wait to Meet
51 The Art of Chaos
52 Telling My Boss About Social Media
53 Could I Quit My Day Job
54 When to Cut Back on Web Habits
55 Breaking Down My Favorite Blog
56 Explaining Social Media to Your Chamber of Commerce
57 Non-Internet Equivalents to Internet Tools I Use
58 Considering Media for the Rest of the Globe
59 Twitter is Too Simple- Twitter is Just Right
60 The Future of Podcasting
61 Video Made Simple
62 Facebook Applications I Love
63 You Are Here
64 Blogging Tactics- How to Keep it Fresh
65 I Want to Brag A Minute
66 Who Says What About Your Brand
67 Tools for Blogging
68 Wordpress Plugins I Use And Why
69 Media Topics That Need More Coverage
70 Comments versus Blog Posts
71 How I Drive Traffic to My Site
72 News- Is it Useful and How I Might Fix It
73 Which TV Network Gets Videoblogging and PodCasting
74 Franchising My Media
75 Handling Critics
76 My Audio Tricks
77 Ning Sites I Like and Why
78 Controlling My Brand
79 Sharing and Contributing
80 How Twitter Improved My Blog
81 Email After Twitter
82 Facebook Video Improved My Social Network
83 Letting Go
84 Downtime- What I Do Offline to Recharge
85 How I Went From Very Shy to Less Shy
86 The RIGHT Number to Track for Podcasting
87 PodCamp Has to Change
88 Shaking Things Up
89 Joining A Network- Things to Consider
90 Newspapers and How I Would Change Them
91 Interview With a Veteran
92 The Countries of My Social Media World
93 Giving it Away
94 Consulting Strategies for Social Media Experts
95 Turning Media into a Business Card
96 Podcasting on a Budget
97 For Every Excuse a New Strategy
98 Just When I Think I Am Done
99 Buying Gear- My Shopping Tips for Podcasters
100 When is Free Better- When Not


WOW! No one should run out of topics with a list like this!

Tuesday, October 07, 2008

Ten Top Ten Lists for Blog Content

Here are the Ten Top 10 lists.

#1) Top 10 Favorites.
You know this kind of list. Your favorite lists can be just about anything - books, movies, videos, music, actors/actresses, artists, writers, hobbies... You get the picture.

#2) Top 10 Dislikes / Peeves.
Same thing as the 'favorites' list. Only on the nastier side.

#3) Top 10 Destinations.
Or Top 10 Places To Avoid. These destinations/places can be anywhere in the world - even in your own neighborhood. Even if you're not writing a travel blog, these lists are always interesting reads.

#4) Top 10 Things About.... You, your pet, your crush, your interests...
Whatever the topic, you can write Top 10 facts that you may wish to share with your readers.

#5) Top 10 Tips.
Whether you're an 'expert' on knitting, surfing, or chess, you're bound to have some words of wisdom to share with your readers about your field/s of expertise/interest.

#6) Top 10 Ideas.
This is another catch-all Top 10 idea with a twist. You can list anything here, but they should be categorized as "ideas." For example, you want to give ideas on how people can combat global warming. So, you can come up with "Top 10 Ideas on How To Fix The Problem with Global Warming". Or, something to that effect anyway.

#7) Top 10 Things That Excite / Sadden / Delight... You.
Change the feelings, if you must. Other ideas that you may consider are: things that freighten you, things that anger you, things that make you fall in love, etc.

#8) Top 10 Things To Do. Or even Top 10 Things That You're Avoiding to Do.

#9) Top 10 Memories.
Whether you're writing about the top 10 memories you have of your wedding day or that job interview you just had, listing things that you remember will help you preserve these moments.

#10) Top 10 Random Things.
So, you're not in to organizing ideas and themes in a neat little package? Why not list random things that you just happen to think about? Just go for it!

Thursday, October 02, 2008

Ding, dong, SEO is Dead!

SEO (Search Engine Optimization) is DEAD or, at least, as a stand-alone strategy!

Now we use SEM (Search Engine Marketing) which includes the following action-oriented tactics:

  • Build links
  • Add backlinks
  • Write articles and distribute
  • Write press releases and distribute
  • Advertise using Pay Per Click (PPC)
  • Employ social networking
  • Blog and comment
  • Be fresh and dynamic, updating frequently
  • Create interactive tools and widgets
  • Own your own unique keyword
  • Add meta tags to your webpages
  • Learn cutting (and bleeding) edge techniques as new ones arrive on the scene every day
Gone are the early days of the web where a static brochure-like website will work for your brand. "If you build it, they will come" is not a viable strategy for the web today.

Sunday, September 28, 2008

Blogging Projects

Ever run out of things to say (i.e. write about)?

Not me! And, now I've found some great lists of cool topics for even more blog-fodder. Here's my short list, and, of course, I'll always blog about Hampton Roads.



1. Photo Tour, take pics of off-the-beaten-path things to see in each of the 17 cities, towns and counties of Hampton Roads.

2. Video "How-To", gotta think on this one, but not sure what I do that would be video-interesting, hmmm. Suggestions?

3. Share Friends, share some friends’ blogs or websites and comment on them.

4. Tools I Use, share some of my favorite web tools.

5. Interviews, talk to anyone, family, friends, coworkers, and ask them the same questions to compare their perspectives.

6. Questions, pose interesting, creative questions on various social sites such as LinkedIn and Facebook and then add to blog with best responses.

7. My Media, show podcasting or video creation in action.

8. I have a Cause, share my favorite social cause with background, challenges, ways to connect and join the cause.

9. Something Silly, share my "guilty pleasures", such as LOLcats or fashion faux pas or funny videos.

10. Business, the list is limitless here of all things to do with my business, including trade and professional membership organizations.

11. Photo Blog, post stories told in pictures or video or perhaps just sounds.

12. History Tour, discover and share photos of historical persons or historical places, perhaps even contrasting current photos of geographical changes.

13. Talk with Journalist(s), "interview" a radio, TV or newspaper personality, especially with regard to social media.

14. Tomorrow’s Classroom, make suggestions on improving education in America today, such as using social media tools, video-immersion, etc.

15. Next Big Thing, make predictions, make suggestions for improvement for an existing brand.

16. I've got a Secret, share tips on something at which I'm an "expert", such as engaging in social networking or sales.

17. Fan-ship, show appreciation and passion for what makes me a fan, be it golf or sci fi, or Hampton Roads; use social media to change opinions and make others a fan, too.

18. Oops, share stories of mistakes and mis-steps, such as fumbles in social networking, and share the experience with others as a teaching tool.

19. Share Media, show mainstream media new ways to connect and be relevant.

20. Reviews, share thoughts by reporting on speeches, concerts and other events.

ok, I could go on, but you get the idea!

Photo Credit, MrLomo

Wednesday, August 13, 2008

Push Me - Pull You Marketing


Interactive Marketing – Blending Push and Pull Marketing

Pull marketing is like planting a seed (seed = interest in your company, brand, concept, etc.), nurturing it and watching it grow. Nurture happens when you interact with your audience to learn of their concerns and develop solutions to address those need(s). When your audience is ready to engage (buy, donate, etc.), then your marketing efforts puts you “top of mind”.

Blogs, social networks, online PR, online videos, interactive websites, white papers, speaking events, seminars and word-of-mouth are great examples of “pull” marketing.

Add a permission-based email newsletter sign-up (for example), and now you have converted that “pull” into a “push”.

To determine what and how to add “pull” to your current “push”, ask yourself:

1. Where do our stakeholders (customers, donors) need answers that we can provide?
2. What emerging trends can we address?
3. What problems can we identify to be ahead of the curve?

Better have a blend of both push and pull for ultimate success and true engagement of all stakeholders!

Sunday, December 09, 2007

I've made it to the HamptonRoadsVA Blog World!


About BlogNetNews

You've seen aggregators before. BlogNetNews jumps a generation ahead. They're not interested in reprinting posts and don't have an ideological ax to grind. They use my feed and the feeds of top bloggers from our online community to create new content and information that will organize this slice of the Internet making it work better for bloggers and their readers.

Some features:

  • The day's top news based solely on what news stories Hampton Roads bloggers are linking to -- no matter what mainstream news source they're in.
  • A micro search engine that will only search the Hampton Roads blogosphere.
  • A quick guide to the hottest blog comment sections in Hampton Roads.
  • A quick index of the day's most active Hampton Roads blogs.
  • A guide to the blog posts most link to by other Hampton Roads bloggers.
  • In one place, in one minute, you'll get an update on what's going on across the blogosphere. And readers will be able to find the best Hampton Roads content, not based on random voters or some editors choices, but based on the real actions of Hampton Roads bloggers and their readers.

    The theory is simple: the tools will help new blog readers find the best content fast. A good experience means readers will come back for more. BlogNetNews also has a quick grasp of what's going on in the blogosphere, helping bloggers get more out of the time spent blogging.

    If you'd like to give your feedback, write directly to editor@blognetnews.com. If you want to help, write about what we're doing and send your readers our way. Those blogs that add BlogNetNews Hampton Roads on their blogroll will get a permanent link on the front page as well.

      Friday, September 01, 2006

      Blogs and Social Networks Foster Internet Growth


      Recently published in the Word of Mouth Marketing Association's Measurement and Metrics Research Blog:

      Blogs and Social Networks Foster Internet Growth
      While the growth in the number of visitors to the biggest brand sites has slowed, traffic to newer sites built around user participation has soared, according to comScore analysis of recent online traffic data. Between February 2005 and February 2006, monthly visitors to these sites rose dramatically. Ranked from the most to least, the sites growing the most were:

      1. Blogger.com
      2. Myspace.com
      3. Wikipedia.org
      4. Citysearch.com

      Check out the full article in the Washington Post.

      I recently had the pleasure of hearing Andy Sernovitz, the CEO of WOMMA , speak at the ASAE Membership & Marketing Conference. Check out their website for archives of presentations.

      Monday, May 29, 2006

      10 Ways To Create Content For Your Weblog

      From Sheila Ann Manuel Coggins
      These are some GREAT recommendations!

      You know that feeling... the awful sensation that you just can't possibly blog about anything. Nothing inspires you enough. Everything seems too mundane. And, the more you think about blogging, the less you are inclined to blog. Indeed, if writers can get writers' block, then bloggers can get bloggers' block.

      What do you do in moments like these?

      1) Check your Inbox.
      It's a great place to find fodder for blogging. Answer an email or two in your blog. React to a piece that you read from an email newsletter. Review a link or product that was recommended to you.


      2) Start Blog Hopping.
      We all do it on a regular basis - reading blogs from our blogroll. However, this time, read your favorite blogs with the purpose of finding ideas to write about. Also, try to follow links to weblogs you don't usually visit. Start asking questions like: "What are my fellow bloggers interested in at the moment?" or "What is the most popular topic that people blog about? Do I want to write about it too? Or perhaps, I can blog about something that is not too popular." Doing these things may spark something in your 'blocked' blogging brain.


      3) Comment in Your Own Blog.
      Yes, this idea is related to item #2. When you visit other weblogs, use your own blog when commenting on another blogger's entry that catches your attention. Or, if you post a short comment on someone else's blog, think of ways on how you can expand the idea.

      Oh, and don't forget to use trackback, if your blogging system allows you to do so. (Although many blog software and/or hosts do not automatically support trackbacks,
      www.HaloScan.com offers a free tool.)


      4) Read, Listen To, or Watch the News.
      Even if your weblog is not about news, politics or current events, you will still benefit from finding out what's going on in the world. To give you a refreshed view, why not check out news sources that you don't usually refer to? For example, if you're a CNN person, check out BBC this time around. You might even want to try watching news in a foreign language.


      5) Give Memes or Collaborations a Go.
      Even if you're not too crazy about memes or collabs, you might still consider trying it out. Give it a different spin if you like. Say, instead of creating "100 Things About Me" - you can write "100 Things About My Company's Staff."


      6) Create Lists.
      This is an endless source of blogging ideas. Some possibilities: "Top 10" lists, "Favorites" lists, "Worst of the Bunch" lists, "Things To Do" lists, "Wish" lists, etc. These lists may be on any given topic such as movies, books, music, people, paintings, food, sports, and activities, among
      many other things.

      Here are the Ten Top 10 lists.
      #1) Top 10 Favorites. You know this kind of list. Your favorite lists can be just about anything - books, movies, videos, music, actors/actresses, artists, writers, hobbies... You get the picture.

      #2) Top 10 Dislikes / Peeves. Same thing as the 'favorites' list. Only on the nastier side.

      #3) Top 10 Destinations. Or Top 10 Places To Avoid. These destinations/places can be anywhere in the world - even in your own neighborhood. Even if you're not writing a travel blog, these lists are always interesting reads.

      #4) Top 10 Things About.... You, your pet, your crush, your interests... Whatever the topic, you can write Top 10 facts that you may wish to share with your readers.

      #5) Top 10 Tips. Whether you're an 'expert' on knitting, surfing, or chess, you're bound to have some words of wisdom to share with your readers about your field/s of expertise/interest.

      #6) Top 10 Ideas. This is another catch-all Top 10 idea with a twist. You can list anything here, but they should be categorized as "ideas." For example, you want to give ideas on how people can combat global warming. So, you can come up with "Top 10 Ideas on How To Fix The Problem with Global Warming". Or, something to that effect anyway.

      #7) Top 10 Things That Excite / Sadden / Delight... You. Change the feelings, if you must. Other ideas that you may consider are: things that freighten you, things that anger you, things that make you fall in love, etc.

      #8) Top 10 Things To Do. Or even Top 10 Things That You're Avoiding to Do.

      #9) Top 10 Memories. Whether you're writing about the top 10 memories you have of your wedding day or that job interview you just had, listing things that you remember will help you preserve these moments.

      #10) Top 10 Random Things. So, you're not in to organizing ideas and themes in a neat little package? Why not list random things that you just happen to think about? Just go for it!


      7) Play Games, Answer Surveys, or Take Quizzes.
      If you're not the sort of person who likes posting quiz or survey results as weblog entries, remember that you're not limited to the "usual route" of blog quiz-taking (i.e., find a quiz, respond to questions, and post the results as a blog entry). For example, after you take a quiz, you can write about particular items asked in the quiz. Or, you can write about other ideas you may have for a game, survey, or quiz for bloggers.


      8) Blog at Random.
      There are different ways you can blog at random. One way to do this is to pick up a dictionary or encyclopedia, open to a random page, and then write about a word, phrase or sentence that you find on that particular page. Another way is to flip through one of your photo albums (or boxes, if they're not in albums yet), and pick a random photo to write about - be it a memory, a fictional idea, or a non-fiction piece. You can also turn on the TV or the radio, then write about the first thing you watch or hear about. Another thing you might like to try is to find a journal writing software and/or book with creative writing prompts and pick a topic at random to write about.


      9) Be a Sleuth!
      Are there things that you've always wondered about but never found the opportunity to get the facts? You might have asked yourself one or more of the following questions at one time or another: "How do you build an igloo?" "What are the different species of spiders?" or "Who is the richest woman in the world?" Well, now might be a good time to get your detective or research skills in to action. Check search engines, almanacs, and other sources of information. Then, start blogging your findings!


      10) Do Something New.
      If not something new, any activity other than blogging or computer-related stuff will do. Sometimes, all you need is a little break. Go to the mall, watch a movie, go for a walk, visit the beach, or call a friend. Just get out there and live your life.

      There are other ways to come up with blogging content other than the ones mentioned here. Go ahead and experiment! Just remember that living a full life is a surefire way to kick bloggers' block out of the picture.

      In other words, live life, don't just blog about it!

      Thursday, March 09, 2006

      Blogs I recommend...stay tuned for Updates!


      According to the Pew Internet & American Life Project, blogs are hot. Two Pew surveys conducted in early 2005 showed that 16% of adults in the US (approx. 32 million people) are blog readers, a 58% increase from 2004. Most interesting is that 6% of US adults have created a blog. That's 11 million people, or about one out of every 17 Americans.

      Church of the Customer

      Duct Tape Marketing

      Both have great podcasts, too!

      Debbie Weil's Blog - WordBiz

      Sunday, February 05, 2006

      Why Blogging Matters, from Naked Conversations


      Naked Conversations:
      How Blogs are Changing the Way Businesses Talk with Customers

      --a book by Shel Israel & Robert Scoble
      http://redcouch.typepad.com/ excerpts from their post May 2005

      Why Blogging Matters
      “Ideas and products and messages and behaviors spread just like viruses do.”
      —Malcolm Gladwell. The Tipping Point

      Every few years, something comes along to change the way everything is. In the mid 90s, it was the Internet. Previously our lives were changed by email, computer networks, PCs, fax machines and photocopiers. The continuum of change extends all the way back through TVs, phones, cars, trains, the telegraph, electricity, the Gutenberg press, perhaps all the way back to when the wheel first rolled out.

      Blogging has not yet proven itself to be on this same level of significance, but... give it time.

      Conversation is the essence of the way people communicate, always have been. Conversations build trust.

      Technically, a blog is very simple. It’s nothing more than a website with content displayed in reverse-chronological order. New items, or “posts” are at the top of the page. Except for team-written corporate and collaborative blogs, site visitors can identify the actual person or persons writing them. Blogs are loosely joined to each other by linking. Find one blog, and you can probably spend hours clicking links from blog to blog to blog or on mainstream media (MSM) sites like the New York Times or USA Today.

      Watch enough blogs and you see a worldwide conversation happening. It's word-of-mouth on steroids. Blogs extend conversations beyond the limitations of the physical and includes anyone anywhere who wants to join. Many can communicate with many, on a global basis, in an orderly and constructive manner. Real people get to speak out, and blogs allow companies to listen.

      That’s what is special about blogs -- they are the best technology, so far, for giving conversations global reach.

      While one person, Dave Winer, is generally credited with starting blogs, on spontaneous impulse, blogs were not invented and planned as were the telephone, PC or the photocopier. They just happened and have grown over the last five years. Here are some of the reasons why:
      (1) The Tainted Corporate World. (Enron. Need I say more?)
      (2) Unemployed developers.
      (3) Google.

      Blogging turns out to be the best way to gain Google prominence and has to do with technology. Google spiders out onto the network in search of change. Blogs get updated all the time, while most websites do not. Every time you post, Google notices the update and that boosts your ratings. Google also pays attention to links—other sites that connect to you. Bloggers who find what you write interesting, will post on their own sites and link back to you. Nothing will boost your search engine standing better. Neither a press release nor a full page ad in the New York Times will boost your search engine rankings the way a blog that is updated regularly.



      If you want a high Google ranking: blog and post often.

      Blogs are:

      (1) Publishable. Anyone can publish one. You can do it cheaply and often. Each posting is instantly available worldwide.

      (2) Findable. Through search engines, people will find blogs by subject, author or both. The more you post the more findable you become.

      (3) Social. The blogosphere has been called one big conversation. Through blogs, people with shared interests build friendships unrestricted by geographic borders.

      (4) Viral. Information often spreads faster through blogs than via a news service. No form of viral marketing matches the speed and efficiency of a blog.

      (5) Syndicatable. By clicking on an icon, you can get free “home delivery” of the RSS-enabled blogs you like into your email software.” RSS lets you see if a blog you subscribe to was updated saving you search time on information that interests you.

      (6) Linkable. Because each blog can link to all others, every blogger has access to the tens of
      millions of people who visit the blogosphere every day.

      According to David L. Sifry, founder and CEO of Technorati (a Google-like service that tracks
      blogging topics, links and trends), the number of blogs has been doubling about every five months since 2003. When Typepad launched, there were approximately 100,000 bloggers. Eighteen months later, the Pew Research Center estimated there were 8.5 million, bloggers, and that 40,000 new blogs start every day. Just a few months later, in May, 2005, Microsoft reported seeing 100,000 new blogs opened on its service alone – per day!

      While as many as one-third may be abandoned within a year, the overall growth of blogging is among the fastest in history. According to Pew, 25% of all people who visit the Web read blogs, and that number is rising at the rate of 60% annually.

      Today, blogging has become the most rapidly adopted technology in history. More than 10% of all Americans read blogs, an increase of 60% in 12 months, according to Pew Research. Technorati says growth is even faster in Asia and the Middle East than it is in North America. The full number of blogs worldwide today is more than 12 million, up from about 100,000 two years earlier in 2003. Half of these blogs are private, a majority of them being used for internal communications behind corporate firewalls.

      Adoption is accelerating globally as well. In 2004, Sifry reported that Farsi language blogs showed the fastest growth, and in March 2005, Chinablogs reported more than a million Chinese blogs. There are bloggers in every country where internet technology is accessible.

      A large number of blogs are password protected, used for invitation-only collaboration in everything from backroom corporate projects to family reunions. Private blogs are growing in popularity in corporations where they are used as a “clean intranet” for collaboration.



      Finally, businesses should not dismiss the well-documented popularity of blogging among young people worldwide. They are the next generation of employees and entrepreneurs and they are likely to use the technology tools they know to conduct business as the move into the marketplace.

      As far as blogging is concerned, the Genie is indeed out of the bottle, but history would indicate some companies will persist in ignoring technology.

      So did the village blacksmith.

      Saturday, February 04, 2006

      Free blogging guide: Top 7 Tips to Write an Effective Business Blog from Debbie Weil WordBiz.com

      Click here for Debbie's FREE book -a great read and awesome tips for your own Business Blog:

      Sales & Marketing- Welcome to the Blogosphere


      16% of the U.S. population reads blogs, according to a May 2005 study by the Pew Internet & American Life Project.

      Technorati, the blog search engine, estimates that the number of blogs doubles every five and a half months--with many of the new ones started by entrepreneurs. Blogs, after all, are inexpensive and easy to set up. They're heavily viral (and this kind of "viral" is good!)--one blogger links to another who links to another, and soon enough you've attracted a vast community to your company. A well-trafficked blog also can help generate better results on search engines.

      Saturday, January 28, 2006

      Marketing Outlook 2006


      Adapted from Marketing News January 15, 2006

      It will not be advertised, publicized, direct mailed, telemarketed or demonstrated at a trade show.

      It will be podcasted, Web seminar-ed, provided its own satellite radio channel, blogged about, buzzed about and IMed around the world.

      The choices are endless and they have one thing in common:
      Somebody else is pulling the strings. The tipping point has been reached and your fate lies in customers’ hands as they take charge of the marketing and brand experience. And it’s no longer about the product or service, but about the experience the user has with your product or service. Your best bet appears to be one that’s hedged with a multipronged approach, according to many experts we consulted from various segments of the industry.

      According to Scott Cone, Sr. VP of Lanham, MD-based Merkle, In., a direct marketing services company, "The big trend will be multichannel, where mail drives consumers to custom sites and email is timed to coincide with direct mail or supplement mail in a planned series of contacts."

      Wednesday, January 18, 2006

      Saturday, September 10, 2005

      Word of Mouth Marketing Association


      http://www.womma.org/womnibus.htm

      Awesome! Check it out! Here's a brief overview of WOMM...

      Word of Mouth 101
      An Introduction to Word of Mouth Marketing


      Definitions

      Word of mouth:
      The act of consumers providing information to other consumers.
      Word of mouth marketing:
      Giving people a reason to talk about your products and services, and making it easier for that conversation to take place. It is the art and science of building active, mutually beneficial consumer-to-consumer and consumer-to-marketer communications .

      What is Word of Mouth Marketing?
      Word of mouth is a pre-existing phenomenon that marketers are only now learning how to harness, amplify, and improve. Word of mouth marketing isn't about creating word of mouth -- it's learning how to make it work within a marketing objective.

      Word of mouth can be encouraged and facilitated. Companies can work hard to make people happier, they can listen to consumers, they can make it easier for them to tell their friends, and they can make certain that influential individuals know about the good qualities of a product or service.

      Word of mouth marketing empowers people to share their experiences. It's harnessing the voice of the customer for the good of the brand. And, it's acknowledging that the unsatisfied customer is equally powerful.

      Word of mouth can't be faked or invented. Attempting to fake word of mouth is unethical and creates a backlash, damages the brand, and tarnishes the corporate reputation. Legitimate word of mouth marketing acknowledges consumers’ intelligence -- it never attempts to fool them. Ethical marketers reject all tactics related to manipulation, deception, infiltration, or dishonesty.

      All word of mouth marketing techniques are based on the concepts of customer satisfaction, two-way dialog, and transparent communications.

      The basic elements are:
      Educating people about your products and services
      Identifying people most likely to share their opinions
      Providing tools that make it easier to share information
      Studying opinions - how, where, and when opinions are being shared
      Listening and responding to supporters, detractors, and neutrals


      Types of Word of Mouth Marketing
      Word of mouth marketing techniques are geared toward encouraging and helping people to talk to each other about products and services.

      Common types of word of mouth marketing:
      Buzz Marketing: Using high-profile entertainment or news to get people to talk about your brand.

      Viral Marketing: Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email.

      Community Marketing: Forming or supporting niche communities that are likely to share interests about the brand (such as user groups, fan clubs, and discussion forums); providing tools, content, and information to support those communities.

      Grassroots Marketing: Organizing and motivating volunteers to engage in personal or local outreach.

      Evangelist Marketing: Cultivating evangelists, advocates, or volunteers who are encouraged to take a leadership role in actively spreading the word on your behalf.

      Product Seeding: Placing the right product into the right hands at the right time, providing information or samples to influential individuals.

      Influencer Marketing: Identifying key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinions of others.

      Cause Marketing: Supporting social causes to earn respect and support from people who feel strongly about the cause.

      Conversation Creation: Interesting or fun advertising, emails, catch phrases, entertainment, or promotions designed to start word of mouth activity.

      Brand Blogging: Creating blogs and participating in the blogosphere, in the spirit of open, transparent communications; sharing information of value that the blog community may talk about.

      Referral Programs: Creating tools that enable satisfied customers to refer their friends.

      Tuesday, December 31, 2002

      Welcome to My Blog



      Keep scrolling down for new posts and info...
      This is my online catalog of career, family and friends...enjoy!

      Visit my former company's website, launched in May 2005:
      http://www.Friendship-Industries.com
      as Friendship's Director of Sales and Marketing

      Here are links to:
      My Experience and Education
      I Joined Friendship in 2001
      My Career History before Friendship


      My Trade Shows and Conferences
      My Professional Training and Meetings
      My Memberships and Affiliations


      My Photo Album - Professional
      My Photo Album - Family
      My Photo Album - Friends


      Stay tuned to my thoughts on the following subjects:

      Customer Service Sales
      Marketing, Branding and Communications
      Strategic Planning and Leadership


      Email me at:
      missy_blankenship@hotmail.com