Ding, dong, SEO is Dead!

SEO (Search Engine Optimization) is DEAD or, at least, as a stand-alone strategy!

Now we use SEM (Search Engine Marketing) which includes the following action-oriented tactics:

• Build links
• Add backlinks
  
• Write articles and distribute
• Write press releases and distribute
• Advertise using Pay Per Click (PPC)
• Employ social networking
• Blog and comment
• Be fresh and dynamic, updating frequently
  
• Create interactive tools and widgets
• Own your own unique keyword
• Add meta tags to your webpages
  
• Learn cutting (and bleeding) edge techniques as new ones arrive on the scene every day

Gone are the early days of the web where a static brochure-like website will work for your brand. "If you build it, they will come" is not a viable strategy for the web today.