Manufacturers are Putting More Emphasis on E-Business

A healthy majority (77%) of US manufacturing companies surveyed, believe that e-business (defined as web sites, email, online marketing, intranets and extranets) is “extremely” or “very” important to their company’s goals. And, 90% agreed or strongly agreed that e-business is “essential to the long-term success” of their companies.

When asked to identify their key e-business objectives, the response was:
to give information about the company (88%)
produce sales leads (70%)
bolster brand awareness (66%) and
complement customer service (55%).

The trend now seems to be to provide a more interactive web site experience rather than a static “brochure”.

Source www.btobonline.com