Word of Mouth is the MOST Influential Form of Media for Consumers

Word of mouth is the most influential form of media in making a purchase decision. That's the key finding in the Simultaneous Media Usage Survey recently conducted by BIGresearch. The study signals a marked shift in approach as marketers look more toward consumer behavior.

According to the report, the top 10 most influential media across all ages were:
1. Word of Mouth
2. TV
3. Coupons
4. Newspaper Inserts
5. Read Article
6. Direct Mail
7. Magazines
8. In-store Promotion
9. Cable TV
10. Internet Advertising

Learn more:http://www.bigresearch.com/news/big122005.htm