Top 10 Deadliest Marketing Sins for Organizations

10. Have not made maximum use of technology.
9. Not well organized to carry on marketing.
8. Brand-building and communications efforts are weak.
7. Product and service policies need tightening
6. Marketing plans and planning process are deficient.
5. Not good at finding new opportunities.
4. Have not managed well its relationships with Stakeholders.
3. Needs to better define its competitors and monitor them.
2. Does not fully understand its target customers.
And #1. Not sufficiently market-focused and customer-driven.

Adapted from Philip Kotler’s Ten Deadly Marketing Sins: Signs and Solutions (John Wiley & Sons, 2004)