If you say something to a crowd and no one hears it, did you really communicate?According to "The Authentic Enterprise", a white paper report recently released by the Arthur W. Page Society, as the communication of organizational values has become increasingly pertinent, CEOs are becoming more dependent on their Communications Professionals.
This dependence and critical key issue will only increase over time. As per the report, what do CEOs consider most important in their Communicator:
- an intimate understanding of the organization
- an extensive communications background both broad and narrow
- an ability to anticipate audience reaction to events, messages and channels
- a close, personal relationship internally with employees at all levels
- a strong propensity to training others in the organization on communications skills
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