Crisis Management, are you in front of it or behind it?

If you’re doing anything at all for a business or organization, nonprofit or for profit, you can expect to be involved in a crisis of some level at some point.

What constitutes effective Crisis Management?

First and foremost, in my opinion, it's doing the right things, not just saying the right things. An effective crisis communications plan must follow the organization’s crisis action plan, because a crisis is not just a public relations crisis. A PR challenge is a by-product of the business crisis.

Having a solid business plan in place is paramount. The crisis communications plan can be built from there. And, knowing what your stakeholders expect is key to all of this planning.

With today’s high-speed, non-stop global communication via the web, the challenge is to be at the front of any crisis, not behind it.