Monday, October 20, 2008

Keep juggling 'cuz multi-channel marketing is the way to go

Multi-channel marketing is not only next "generation", it meets, no exceeds all the criteria required of marketing today:
  • Reduced costs (outbound marketing is expensive with low response rates)
  • ROI (estimates range from 10 to 40 times more profitable than outbound marketing)
  • Increased revenues
  • Great customer experiences (touch points know what customers want and need in real time and can meet or exceed those wants and needs)
  • Improved brand image

Source: Bizsolutionsplus

Photo Credit: Mance

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