FYI- generally accepted forms of word of mouth marketing:
Buzz Marketing: use high-profile celebs, entertainment or news to get people to talk about your brand.
Viral Marketing: create entertaining or informative messages designed to be passed along in an exponential fashion via social media or email.
Community Marketing: form or support niche communities with shared interests (such as user groups, fan clubs, message boards and discussion forums); provide tools, content, and information to support the "community".
Grassroots Marketing: organize and motivate volunteers to engage in outreach on a personal level.
Evangelist Marketing: cultivate evangelists, advocates, ambassadors or volunteers and encourage them to take the lead in actively spreading the word or your brand.am
Product Seeding or Seed Marketing: place the right product in the right hands at the right time, providing information or samples to influential individuals; with the right guidance, see "Evangelist Marketing" above.
Influential Marketing: identify key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinions of others.
Cause Marketing: support social causes to earn respect and support from people who feel strongly about the cause which is usually akin or adjacent to your own brand.
Conversation Marketing: spread interesting or fun advertising, emails, catch phrases, entertainment, or promotions to start word of mouth activity.
Online Brand Marketing: create a blog(s) and participate with other bloggers, in the spirit of open, transparent communications to share information of value that the blog community may talk about.
Referral Marketing: create tools that enable others to refer their friends.
Wednesday, October 01, 2008
Word of Mouth Marketing, whatssup?
Posted by Missy Schmidt at 4:01 AM
Labels: brand, buzz, communications, evangelist, grassroots, marketing, referral, viral, word of mouth
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