Wednesday, October 01, 2008

Word of Mouth Marketing, whatssup?


FYI- generally accepted forms of word of mouth marketing:

Buzz Marketing: use high-profile celebs, entertainment or news to get people to talk about your brand.

Viral Marketing: create entertaining or informative messages designed to be passed along in an exponential fashion via social media or email.

Community Marketing: form or support niche communities with shared interests (such as user groups, fan clubs, message boards and discussion forums); provide tools, content, and information to support the "community".

Grassroots Marketing: organize and motivate volunteers to engage in outreach on a personal level.

Evangelist Marketing: cultivate evangelists, advocates, ambassadors or volunteers and encourage them to take the lead in actively spreading the word or your brand.am

Product Seeding or Seed Marketing: place the right product in the right hands at the right time, providing information or samples to influential individuals; with the right guidance, see "Evangelist Marketing" above.

Influential Marketing: identify key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinions of others.

Cause Marketing: support social causes to earn respect and support from people who feel strongly about the cause which is usually akin or adjacent to your own brand.

Conversation Marketing: spread interesting or fun advertising, emails, catch phrases, entertainment, or promotions to start word of mouth activity.

Online Brand Marketing: create a blog(s) and participate with other bloggers, in the spirit of open, transparent communications to share information of value that the blog community may talk about.

Referral Marketing: create tools that enable others to refer their friends.

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