Sunday, October 05, 2008

Understand History or doomed to repeat it?

The Hampton Roads Ad Club recently invited Jason Chambers to speak to our group in Norfolk.

Jason teaches advertising at U. of Illinois. He shared info from his book, Madison Avenue and the Color Line, specifically about black women in advertising through the years.

More importantly, he alerted us to the fact that despite Hampton Roads being the 43rd largest TV market (or 42nd, depending upon which report you read, we represent the 14th largest African-American market.

Marketers take note!

No comments: