Online Newsroom from the Journalist's perspective

To have a successful online newsroom (which furthers your Communication Goals), it IS all about what the Journalist wants. Above is a graphic depicting who is using Online Newsrooms now (2008 survey by TEKgroup International). Here are the Top Ten survey results from the more than 400 journalists queried:

1. Search-able Archives (number one asset in the last two surveys)
   
2. PR contacts
3. Press Releases
4. Background Info (company history, timeline, name changes, etc.)
   
5. Photographs
6. Press Kit (big increase in use of audio and video files)
   
7. Crisis Communication (have a "hidden" page ready to "publish" when a crisis arises)
   
8. Executive Bios (effective use of audio and video to capture tone as well as text)
   
9. Events (video is very important with events; journalists can "cover" events they can't physically attend)
   
10. Financial Info (as long as its understandable!)