WHRO makes the Wall Street Journal! Here's the excerpt:
Hampton Roads Uses Six Channels to Time Travel.
Hampton Roads Educational Telecommunications is taking multicasting to a new level with two FMs in Norfolk, Virginia. In what could be the most ambitious complementary programming strategy for HD Radio programming today, WHRO and WHRV program six digital channels daily. The main station, 89.5 WHRV (an NPR affiliate) is news/talk; the station's HD2 channel offers a "SpeakEasy" format; and an HD3 channel airs an alternative music mix dubbed "RadioNtenna." Meanwhile, 90.3 WHRO main channel plays classical music; its HD2 channel serves up connoisseur classics within its "Alternative Classic Music" format; and its HD3 brings listeners back to the roaring 20s via the "1920's Radio Network" channel.
For the full story.
Sunday, September 21, 2008
HD Radio(TM) Content Sees Strong Momentum
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2 comments:
The only momentun is from the NAB/iBiquity-owned Press - the only momentum that counts is from consumers, and there is none - what a farce:
http://hdradiofarce.blogspot.com
A farce? Providing more content options for listeners is a farce? We have millions of HD unique listeners each month and are already breaking even on our HD stations.
Cable, Satellite radio, DVRs, cell phones, and HDTV were all called a farce from some small corners of the world. And yet.....
Bert Schmidt
President and CEO
WHRO
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