Saturday, September 20, 2008

Social Media Business Marketing Plan


  1. What is the goal? Prioritizing the goal(s) will help determine the proper tool(s) and to help stay on track vice diluting efforts by jumping at every networking opportunity.

  2. What is the budget? While most services are free, the professional time required to be successful, according to researchers, can be as much 10 hours per week. Time has a value and must have a real, measurable ROI.

  3. What is the message? The objective, obviously, is to make connections and build relationships, but the key is to find that common bond.

  4. What is the next step? Make it real. Time to lead the network into the real world. Figure out how to meet outside of the web. Coffee? Picnic? Happy Hour? Dinner? An event? Take it to the next level.

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