Marketing in a "down" economy

A downturn in the economy turns marketer's knees to rubber. Retail sales? Down. Home sales? Down. "Second Life" sales? Down. Even "Second Life"?

While most businesses, for profit and non profit, as well as governments will tighten belts and slash, slash, slash their budgets. One place they should NOT slash and, if at ALL possible, should be INCREASED is their Marketing Budget.

High profile hstorical studies prove that cutting marketing during recessions and "down" economies will cause problems when the economy bounces back. Those who increased marketing spending during the bad times increase their sales exponentially when the bad times ended.

Think of it in these simple terms: staying "top of mind" is paramount in success. If you stop marketing yourself, you will not be "top of mind". And, "top of mind" means staying in your customers/prospects' frame of reference at all times, so when they're ready to buy/sell/talk, you will be there.

And, everybody's talking now about surviving, excelling and prepping for the upturn. Click on the link above to learn what information the Hampton Roads American Marketing Association is offering for best results.